About eight weeks ago we quietly released our Givey for Business platform - a powerful matching engine that allows companies to match the money their employees give and raise for causes they care about.
Since then we’ve had over 40 companies signing up for trials, from tiny teams to massive employers with thousands of staff. We know the platform won’t work for all of them, but we’re getting some encouraging feedback we’d like to share:
1. Moving away from one corporate charity – scary but we like it
Most companies are using Givey in the way we hoped: to support causes their team care about, rather than to support a charity chosen by the board. Encouragingly, they understand this is a genuine way to engage employees, creating far more value than writing a cheque to a random cause at the end of the year. Some companies still want to support corporate charities as well, so we’re working on this, but first and foremost Givey is about supporting the passions of employees. This creates more value for everyone.
2. The ability to create authentic social content with our employees
Because bosses are using Givey to support the passions of their team, these individuals are more willing to share this with their social networks. The ‘giving moments’ created through the platform are seen by many as the most important ‘output’ of the platform, carrying the company’s brand to new audiences in a really personal, authentic, and feel-good way. We need to improve the way we track and report on this, but it’s great that companies get how important this is.
3. The chance for colleagues to discover and support each other’s charity efforts
We’ve been surprised by feedback by some of the larger companies (2000+ employees) who have seen the platform as a key part of improving communications across different teams and sites. By highlighting the personal passions and fundraising graft of their team, and allowing colleagues to easily support each other, many are starting to see Givey for Business as a tool to improve culture and communications across the business. Again, a hard one to measure but we’ve got a few ideas to help with this.
4. The lack of time, effort, and form filling that is needed to match donations
For companies that already run any kind of matching or sponsorship scheme, the thing we hear all the time is how much admin is involved in making them work. The fact that Givey for Business is managed through a simple online dashboard – and mainly through one simple matching rule – is really going down well. Better than we imagined in fact. It definitely seems that saving time and cutting down on admin is a winner – both for small companies and big employers.
5. The fact that we sell what our product is now, not what we want it to be.
As a young company with an unknown product, our approach has been to be very honest about the features currently available; and the ones we have planned. This no-BS approach has created some great partnerships, where businesses are actively working with us to fine-tune new features to fit their needs. This response has been refreshing, humbling and extremely appreciated, and is actually helping us progress the platform far better than doing it behind closed doors.
There has, of course, been constructive criticism passed back to us too (bugs in the dashboard, unclear messages around charging, unclear UX on company profile pages); but overall the delivery of Givey for Business is so far living up to its promise – and we look forward to more companies joining us. If you’d like to be one of them, it costs nothing to try, other than a few quid to your team’s favourite charities!