Easy Fundraising Ideas for Charities – Dig into a deep guide

by Neil Mehta

14 October 2022

Are you looking for easy fundraising ideas to support small charities? Do you want to make a difference, but don’t have a lot of money to spare?

Don’t worry – there are plenty of ways of easy fundraising for small charities without breaking the bank. Here are some great ideas to get you started.

Why fundraising is important for small charities?

Fundraising is a process of soliciting and gathering voluntary financial contributions from individuals, businesses, and other organizations. Small charities rely on fundraising to support their operations and programs. 
Without adequate funding, small charities would be unable to provide the services and support that their beneficiaries rely on. Fundraising allows small charities to continue their work and make a positive impact in their communities with their fundraising ideas and fundraising strategies

There are many different ways to fundraise, and the most successful fundraisers are those that appeal to a wide range of potential donors. Some popular methods of easy fundraising include online giving platforms, bake sales, car washes, charity events, and crowdfunding campaigns. 
No matter how big or small, every donation makes a difference. Your support helps small charities continue their vital work in communities around the world.

The benefits of fundraising for small charities

There are many benefits to fundraising for small charities. Small charities often have a more personal connection to their cause, which can make donors feel more invested in their work. Small charities also tend to be more nimble and responsive to change, which can make donors feel like their donations are having a greater impact. Additionally, small charities typically have lower overhead costs, so donors can be confident that a larger percentage of their donation will go directly to the cause.

The challenges of fundraising for small charities

Small charities face a number of unique challenges when it comes to fundraising. They often lack the resources of larger organizations, making it difficult to compete for donors. They also may not have the same level of name recognition, which can make it harder to attract donations.

There are a few ways that small charities can overcome these fundraising challenges. Building relationships with potential donors is one way to ensure that they will consider your organization when making contributions. Creating a strong brand identity can also help attract attention and donations. Finally, capitalizing on social media and other online platforms can help small charities reach a wider audience.

The most effective easy fundraising strategies for small charities

There are a few different fundraising strategies that small charities can use to raise money. Choosing the right strategy will depend on factors such as the charity’s budget, the amount of time and resources it has available, and its target audience.

One of the most effective easy fundraising strategies for small charities is peer-to-peer fundraising. This involves members of the charity’s community raising money on its behalf through activities such as sponsored walks or runs, bake sales, or car washes. Peer-to-peer fundraising is a great way to engage supporters and get them involved in the work of the charity.

Another effective strategy for small charities is crowdfunding. This involves setting up an online campaign to raise funds from a large number of people. Crowdfunding platforms such as Kickstarter or GoFundMe offer a great way to reach a wide audience and raise funds quickly.

Finally, another popular strategy for small charities is grant funding. This involves applying for grants from foundations or other organizations that support charitable causes. Grant funding can be a great way to get funding for specific projects or initiatives.

The most common fundraising mistakes made by small charities

One of the biggest mistakes small charities make is not being clear about their mission. Donors want to know how their money will be used and what difference it will make. Be sure to communicate your charity’s goals, vision, and expected outcomes clearly on your website and in all of your marketing materials.

Another mistake is not engaging your donors. You should have a system in place for thanking donors and keeping them updated on how their donations are being used. This can be as simple as sending out a monthly e-newsletter or setting up a social media page dedicated to Updates from the Charity. Donors who feel engaged and appreciated are more likely to continue giving year after year.

Another common mistake is not planning for long-term sustainability. Too often, charities rely on one-time donations or grants that are not renewable. While these can be helpful in the short-term, they are not a reliable source of income in the long-run. Try to diversify your fundraising efforts by doing things like hosting events, setting up online giving pages, or starting a monthly giving program.

Finally, many fundraising charities make the mistake of not investing enough in fundraising staff or volunteers. Fundraising is a time-consuming process that requires dedication and hard work. If you do not have the staffing resources to devote to fundraising, consider partnering with a professional fundraising consulting firm or recruiting volunteers who are passionate about your cause.

The best ways to engage your supporters in your fundraising efforts

There are a number of ways to engage your supporters in your easy fundraising efforts, but what works best may vary depending on the type and size of your charity. Here are a few ideas to get you started:

– Send out personalised emails or letters to ask for support
– Organise an event such as a gala dinner or charity auction
– Approach local businesses for sponsorship or in-kind donations
– Set up an online donation page
– Hold a street or supermarket collection.

The most effective methods for marketing your fundraising campaign

There are a number of ways you can market your fundraising campaign, but some methods are more effective than others. Below are some of the most effective methods for marketing your campaign digitally which is also known as digital fundraiser:

1. Use social media to get the word out.

Social media is a powerful tool that can help you reach a wide audience with your marketing message. Make sure to create compelling content that will get people interested in your campaign, and make sure to post regularly to keep people engaged. You can also use social media to build relationships with potential donors and keep them updated on your progress.

2. Create a website for your campaign.

A website is a great way to centralize all of the information about your campaign in one place. Make sure to include all the details about your campaign goals, how people can donate, and how you plan on spending the funds. You can also use your website to post updates and stories about your campaign, which can help engage potential donors.

The best ways to thank your supporters after a successful campaign

Your supporters are the heart of your campaign, without them you would not have been successful. So, it is important to take the time to thank them for their generosity and support. Here are a few ideas on how to do just that:

– Send a personal thank you note: A handwritten note is a cherished way to show your appreciation. Be sure to mention how their support has helped your cause.
– Invite them to a special event: If your charity is hosting an event, invite your top donors and allow them to be among the first to know about upcoming plans.
– Give them a shout-out on social media: Give your supporters some love on your organisation’s social media channels. A simple post or tweet can go a long way in showing how much you appreciate their help.
– Surprise them with swag: Who doesn’t love free stuff? Send your top donors some branded merchandise like t-shirts, mugs, branded pens or keychains.

The most important things to remember when planning your next fundraising campaign

1. Keep your audience in mind

2. Have a clear goal

3. Make a plan

4. Set a budget

5. Choose the right platform

6. Measure your results

Join our community of donors, volunteers and small charities to reach your fundraising goals. https://community.givey.com/Switch2Givey

Givey has raised over £3m from the public for over 5K good causes since the pandemic started and it’s a FEE FREE donations platform to use for charities and fundraisers & 100% of the donations goes to local good causes including gift aid.

Voted joint best digital funding platform by Charity Digital for 3 years in 2020/21/22 for most money going to the small charities/local good causes exclusively in the UK.

We have grown organically & through personal recommendations – so every good cause you recommend or for your organization to raise donations through Givey makes you a proactive champion of empowering all local (NFP) communities to be self-sustaining long term.

If you found this article interesting to read, check out these:
How to Select the Most Appropriate Platform for Online Fundraising Events

What to Look for When Choosing a Fundraising Platform

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