Are you creating your first online fundraising event?
You may feel a bit afraid of doing things differently. We all do to some extent.
That’s why we have 5 amazing virtual fundraising events that you can learn from!
Great Ormond Street Hospital
On the 7th May 2020, more than 380 people tuned in to this charity’s first Virtual Fundraising Gala event. At Home With GOSH was made in partnership with Fairy Non Bio.
Dara Ó Briain, hosted this virtual event that started at 7pm and featured incredible music. There were performances from a GOSH nurse, Beth Porch, Jack Savoretti and Craig David. Guests were also able to enter a ‘Best Dish’ competition judged by famous chef Theo Randall. It was an innovative fundraising event which raised over £36,000!
What we loved about it: the variety in the fundraising event meant it appealed to a range of people.
The British Red Cross and Help Musicians
The British Red Cross and Help Musicians collaborated to make a live-streamed music event on Tiltify. Tiltify is ‘a P2P platform for turning your stream into live fundraising for charity through sites including Twitch, YouTube, Mixer, Facebook Live and Twitter’ (Google). People who were watching online could donate instantly using stickers donation buttons. It was a great way to gain reach as so many musicians could not perform on stage due to the pandemic. This event has raised over £12,000!
What we loved about it: their use of new technology and how they saw a gap in the market due to the pandemic.
The Architects Benevolent Society
#Time2Sketch is a national drawing competition run by The Architects Benevolent Society. It is an event which encourages people to spend an hour drawing based on a set theme to raise money to support the work of this charity. Last year they managed to raise over £1300! This went towards their COVID 19 Emergency appeal.
What we loved about it: how creative yet simplistic this competition was.
This live streamed gaming tournament, launched by Comic Relief, was a Dungeons & Dragons event with a variety of famous comedians taking part. This included: Sue Perkins, Nish Kumar, Ed Gamble and Sara Pascoe. The game was on Tiltify, and they managed to raise around £10,000!
What we loved about it: they took a niche game and added a comedic twist.
Jamie Cullum, a singer-songwriter and radio presenter, broke a world record by leading a virtual and global piano lesson to raise money for Age UK. He taught 2,282 students to play the carol ‘In the Bleak Midwinter’ online and managed to get into he Guinness Book of World Records. This was the biggest piano lesson live stream ever made.
What we loved about it: not only did the event go down in history but it meant that people who might feel isolated in the pandemic were able to collaborate and enjoy Christmas together.
If you found this article helpful to read, check out the following post:
Top Fundraising Tips for 2021 – Givey | Blog
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