We all know how to say thank you and we all know how important communication is. However, do we all know the correct way of saying thank you to our donors?
I’ve done a lot of research and as a fellow donor myself, I appreciate a genuine, heartfelt thank you from the organisation of which I have donated to. However, I feel that sometimes the value of saying thank you to your donors can be misunderstood and the importance of how it is said is vital for regular donors and loyal supporters.
So I have put together 3 simple tips that I believe must be included in your thank you letter.
- The Language – I can understand the importance of staying professional. However on this occasion, a donation to help a good cause is a emotional happy feeling. This should be shown in your letter. Show your emotion on how special the donor is. I guarantee the donor will feel that emotion too and be happy about what they’ve done.
- Emphasize The Donor – The thank you should be towards the donor, not the amount of money they have given. Although we are thankful of the amount, its the donor that must feel appreciated. However, if you feel you must, then include how their donation amount helped at the bottom of the letter.
- It’s All About The Donor – Yes isn’t this obvious? Your charity is getting help because of YOUR DONOR. So, this letter should be all about your donor! You can never show your appreciation too much. The donor already knows about your charity and cause, which is why they are donating to it. So there’s no need to write a letter about that. The letter needs to be MORE about your donor than your charity.
So, you can probably see where I’m going with this..happy donor = regular donor for your charity.
Bonus tip! I recently received a lovely thank you letter and a bag of Haribo sweets in the post for just purchasing a rug off an online company! It’s something so simple, it put a smile on my face and I’ve never forgotten about it. This led me to be their loyal customer!
So give these tips a try and let me know how you get on!