1 in 3 women between the ages of 25-29 don’t get tested for cervical cancer (and this is decreasing year-on-year), and yet 5,000 women are saved every year by going through the simple 10 minute check. That number could be so, so much higher…
The latest manifestation of viral online giving is all in in aid of this. Raising awareness through an amalgamation of the #ALSIcebucketchallenge and #nomakeupselfie, we are in the midst of the #smearforsmear campaign supporting Jo’s Cervical Cancer Trust.
Moments like these are prime examples of content being at the heart of connecting with a cause; its the stimulus that represents an empathetic connection. Nominations instil a sense of timeliness, a deadline, and accountability. You have been named. Your nominator is waiting.
What we need, is for that desire to contribute and to help, to become synonymous with the content it relates to.
Harnessing phenomena such as this is exactly where the new iteration of Givey will position itself come April; ensuring the charity benefits above all and supporters have a social, accessible and easy way to connect the self-generated content with the fundamental donation. Say goodbye to screen shots of text-messages or protestations of proof; Content and cause will soon become inextricably linked: A Givey-share will soon be born!
If you haven’t yet received the Givey announcement, check back later and we’ll post it up on here to let you know exactly what’s evolving and how to make the most of it.
For now, enjoy your Maybelline moments guys, its for a cracking cause!
Read the full article here: http://www.huffingtonpost.com/2015/01/29/smear-cervical-cancer_n_6565050.html
And start snapping your #smearforsmear selfies and donate through the ONLY platform that ensures 100% of your donation goes to Jo’s Trust! #giveyitago here: https://www.givey.com/joscervica