Back in April, we decided to open up our homepage to deserving charities who wanted to increase their profile or promote time-sensitive campaigns.
So far we’ve helped national charities like Ability Net, local charities like North East fund for the Arts, and charities with an overseas focus – like Team Kenya and Global Impact Challenge winners, SolarAid.
Last week saw the launch of an exciting campaign on Givey, involving a Youtube channel with over 220,000 subscribers, a Thailand based Children’s charity, and a reputable clothing line. So what’s going on?
As you may have noticed from our homepage, Givey is currently supporting Acorn Overseas; a fantastic charity who run a shelter for displaced children near the Thailand-Burma border. The charity needs to raise £12,000 to fund running costs for the next 12 months, and we hope to help them achieve this goal very soon!
Louis Cole, whose Youtube channel ‘Fun for Louis’ has 229,000 subscribers, teamed up with One Piece, a top clothing line specialising in ‘onesies’, to create a giving competition. Viewers of Fun for Louis were invited to make a donation to Acorn through Louis’ Givey page, and a fantastic Onesie (worth £100) would be awarded as a prize to a randomly selected donor when the competition closed.
The campaign, which resulted in over 85 entries in 48 hours, has generated just under £300 for Acorn Overseas, which will feed 20 children at the home for one month!
The demographic of those engaged with the campaign has proven interesting too. Of those watching Louis’ video which launched the competition (around 25,000 people within the first 48 hours), 75% of viewers were female. Breaking this down further, of those who engaged with the video (commented or liked), the top demographic was 13-17 year old females from USA, followed by 13-17 year old females from the UK. Viewers came from a total of 46 different countries, with UK and USA being the overall majority.
The exciting thing about this model is that a charity, a brand and an audience of young people came together to make a difference to a good cause. The campaign has come at no cost to the charity, and has connected them with many new supporters who are part of an exciting demographic; 14-25 year olds who enjoy using new technologies.
Thanks to everyone involved, and watch this space for new and exciting case studies which get the world giving!
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