Deciding on the best ways to spread awareness about your organisation can be tricky when there is such a wide variety, but fundraising is about making a difference and making a difference is rarely easy. However, it’s always worth it. Running an event like this can seem a bit overwhelming when considering all the elements together, such as fundraising ideas and the digital world of charity, so here are just a few tips on how to make your fundraiser a success!
1. Social Media is Key
Learning the ins and outs of all these new social media platforms can be overwhelming, but without them, you’ll find bringing attention to your cause more difficult. With almost every generation spending a good amount of their day scrolling through their social media feeds, your best chance at raising donations is to be more digital. Optimising your posts to fit each platform and utilising every tool they offer you is important for aesthetics, which is crucial in a world where people tend to judge a book by its cover, as well as accessibility. Part of this process is deciding which platform you want to use. If your online fundraising campaign is more visual then Instagram, TikTok and Facebook may be best for your needs. You want donors to look for more information, build up an interest in your cause, and find out how they can help.
2. Match Your Mission
If there’s one thing you need to know, it’s that one size does not fit all when it comes to fundraising. All the details depend on the cause. If you’re representing perhaps a small charity whose mission is to raise money for equipment such as books and other learning materials, a book fair would be the perfect way to display your understanding of and dedication to your organisation’s values. Just one example of a Givey fundraiser would be the North Harringay PSA and their NHP Playground Project! Possibly the most important goal of fundraising is to connect your supporters with your cause, which means finding a way of doing so that is organic and heartfelt. This leads us to our next tip!
3. Focus on the Heart
Involving beneficiaries in the fundraising process is a fantastic way of bridging that emotional gap between your contributors and your mission. Those receiving the support you’re offering are the entire reason this event is happening, so asking their attendance (if possible) not only reinforces your organisation’s identity to both parties, but it lets recipients know how integral they are to reaching your fundraising goal.
There are a number of ways to implement this, such as:
- Allowing, or even asking, beneficiaries to tell their stories – whether it’s in a social media post, on your fundraising page, or in person.
- Hosting an event your donees can attend and participate in.
- Consulting those affected by your charity on the fundraiser itself and including this information in all promotional materials.
4. Don’t Go it Alone
Collaborating with businesses and other organisations allows for a broader reach, as they will have already accumulated a customer base of their own and employees who may want to get involved, which means more potential donors and sharing of information about your cause. If the idea of contacting companies about your event sounds daunting, there is support out there. For example, WorkForGood provides a service that assists in partnering businesses with small charities, eliminating some of the costs for the nonprofits involved so they can focus on raising funds. Working with an established organisation is beneficial as it leverages not only resources to help with the event, but expertise. Employees you end up working with may have skills in areas such as marketing or communications that will prove useful when planning out your fundraiser.
5. Tell Your Fundraiser’s Story
You can begin sharing your story by creating an online fundraising page! With Givey, for example, building a page for your event is free and increases visibility. Sharing this page among your social media accounts garners even more attention and displays how passionate you are about your goals. Using an online donation platform such as Givey grants supporters a simpler way to donate, as it only requires the click of a button! 100% donation and smooth navigation through the process are what you should strive for when raising donations, as it encourages inclusivity and participation in your future fundraising endeavors.
6. Thank Your Donors
It’s incredibly important to thank the people who donate to your cause because that will leave a lasting impression, resulting in loyal supporters who come back because they know that your organisation is grateful. Whether you complete this by posting your appreciation on social media, or sending it through the email used for their online donation, returning to your patrons after requesting their assistance with something so substantial assures them they were an indispensable part of the process.
Ready to start? Whether you’re a charity, or trying to raise money for a cause you believe in, Givey is the perfect place to begin your fundraising journey. Sign up to Givey and create your donation page today! You can educated people on why your cause is significant, and encouraged them to not only donate to your cause, but other nonprofits as well. As you’re planning and hosting your fundraising event, take a moment to remember how much impact you’re going to make. Not only on those receiving this financial aid, but all those who turn up to support your mission.
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