Anthony Nolan are on the hunt for donors aged between 16-30 who are in good health to save Lara’s life!
24 year old Lara Casalotti from Belsize Park in London has the news before Christmas that she has acute myeloid leukaemia and April is the due date to find a donor who could save her life. “Due to Lara’s Thai-Italian heritage, she faces a “needle in a haystack” search as only three per cent of the worldwide donor register are mixed race.”
With a brother that is unfortunately not a match, the campaign #Match4Lara was born and in 3 weeks an unprecedented 10,000 people have joined the register for Anthony Nolan, which Charity Digital News have documented as “one of its biggest ever recruitment drives.”
Roughly half of the donors are from “black, Asian, ethnic minority or mixed race backgrounds – the highest proportion ever seen by Anthony Nolan in a predominantly online campaign – thanks to targeted social media messaging.”
You can join the movement too and and find a #Match4Lara whilst further driving up the current 400% increase of those signing up from the same three week period last year! All you need is a ‘spit test’ for them to match you with someone who needs a donor. Check out the Anthony Nolan website for further details, and don’t forget to continue promoting the cause over social media with the likes of Stephen Fry, Hugh Laurie and JK Rowling!
Written by Emma Barnett
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