We’ve found a wonderful example of Unicef using the Halloween holiday spirit to raise invaluable funds for the world’s poorest children; kids who need more than just candy.
Back in 1947, Reverend Clyde Allison, and his wife Mary Emma wondered if Halloween could become something more than The notion came to them – what if kids could help other kids? Spotting a booth collecting donated goods to Unicef in the aftermath of the second world war, Mary and her kids started painting milk cartons and collecting for Unicef on all Hallow’s Eve – asking for contributions, not candy. Kids helping other kids.The initiative “took off like a prairie wildfire” and by 1953 it became so big, adopted by police stations, church groups and schools, that the US Fund took it over.
“My kids have shown more generosity of spirit than many adults I know. On Halloween they went out with their orange UNICEF boxes and raised $113.54 to ‘send to the other children around the world.’ They are still talking about the kids who need medicine and food and water.”
This year, Unicef have enlisted the help of Snoopy and the gang to make the camapign bigger than ever. Their story is a phenomenal one, and when you consider it costs just $5 (about £3.25) to feed a malnourished child for 5 days, the necessity and poignance of the campaign is starkly apparent. Taking a holiday season known for its excess and harnessing good will to help those in need is a shining example of human goodness, and one we really support.
#GiveyaTreat
Taking a little inspiration from Unicef’s 65-year old Halloween campaign, Givey is launching its very own #giveyatreat initiative this year for the first time. We’ll donate to a randomly selected charity every day this week when they tweet us @GiveyHQ and use the #giveyatreat hashtag. To read the full story of how Unicef’s Trick or Treat campaign came to fruition, check out the link here.
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